Google doesn’t stop…… It has now released a new tool for designing & building webs.
Last Friday I got the chance to go to Web Expo Guildford Event. The conference was hosted at G-Live, Guilford.
Let´s start with Kat Kavanagh (also co-worker at FC and a great person!). Her talk was about doing prototyping first. Fun and engaging, she presented examples which proved how right is to begin with that step. She gave a quick prototype exercise (re-think the Noughts and crosses game with three players!) to make a point on how prototype can save lots of time discovering flaws, risks and what really makes users find -in this case a game- motivating.
It good to have in mind when designing the minimun requirement the web/game design has. This is important, because we as a designers can easily forget about this…!
Next on the design conference room was Paul Foster, from Getty Images. He presented a good contrast on how images changed from 2007… to now. Users need more (1) Authentic photos (The real thing! more emotion!). Today most of photos are taken with cellphones as we know, so it’s all about participation and sharing… this users are the ones generating the content now a days. More successful selling photos are grouped into (1) be authentic, (2) have a cultural relevancy, (3) more sensory currency -this means more human contact, return to the craft and…. as we see on all the latest Tv shows, (4) archetypes powerful characted.
I had the chance to listen to Seb Lee-delisle -digital artist- talk about how coding can generate powerfull designs and instalations.
He presented his latest project (and presented a very cool laser controlled by code that hypnotized all of us!). Check his webpage & video. His projects are amazing!!
Very powerful and motivating was Garin Stange. This guy does everything -from interactive design UI / Games to illustration and design events.- Very inspiring talk!
Check him on jam-factory.com
Francis Berriman was very interesting, and presented how users where put first when re-designing the so complicated UK government site.
Great speakers all!
Interfaces and digital experiences are as much a part of a brand as it’s logo - they’re all elements created to communicate values, character and purpose.
Good guide to take into account when designing buttons & forms.
A very simple way to enable us to think about the ranges of user behaviors and motivations â while keeping their contexts in mind.
“Wireframing, user testing, rapid prototyping, storyboarding, flow diagramming and other core skills all translate well to game design and can help you pull through the inevitable rough patches. When a game design issue confounds you, trust your instincts and ask how you would handle a similar problem outside of the context of the game. More often than not, you’ll point yourself in the right direction.”
Starting a webinar in 5´: Formative Usability Testing in Agile - Piloting New Techniques at Autodesk. #ux
Great article by Chris Lake. What every UX Designer should not forget…
Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guid…
Amazing way of using Twitter!!!
By BBDO Argentina.
Web usage via mobile devices is increasing dramatically. Companies are now including mobile devices into the scope of their online presence. For UX designers this brings a shift in skills needed to…
Almost 20 years of Web by Google: